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I have never studied economics before. The unease I have felt about economic analysis, as presented in these lectures, culminated in the title of this talk. The paradox only exists because the wrong questions are being asked. As Ronald Coase recently wrote (Harvard Business Review Nov. 20 2012) "It is suicidal for the field (of economics) to slide into a hard science of choice, ignoring the influences of society, history, culture and politics on the working of the economy." Choice was defined as ever more versions of price and demand curves.